About Inner Performance

Transforming lives through elite mental training, behaviour-based coaching, and cutting-edge psychological techniques that unlock human potential

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Our Mission & Ethos

At InnerPerformance, we believe true performance starts from within. Our mission is to develop well-rounded athletes and young people through a holistic approach that blends elite football coaching with social-emotional development.

Whether on the pitch or in the classroom, we help individuals unlock their mindset, character, and discipline — empowering them to perform at their best in all areas of life.

Mission Statement

Mission Statement

To revolutionise performance through evidence-based mental training and behaviour modification techniques that create lasting transformation in individuals and organizations.

  • Evidence-based methodologies
  • Personalised coaching approaches
  • Measurable results and outcomes
  • Sustainable behaviour change
Our Values

Our Values

Excellence, integrity, and transformation guide everything we do. We believe in unlocking the extraordinary potential within every individual.

  • Excellence in everything we do
  • Integrity and ethical practices
  • Continuous learning and growth
  • Client-centred approach
Our Vision

Our Vision

To become the global leader in performance psychology, creating a world where mental training is as fundamental as physical training.

  • Global impact and reach
  • Innovation in mental training
  • Accessibility for all
  • Research-driven excellence

🧠💛🔥 The Mind – Heart – Gut Framework

We train the whole person — not just the feet. Our coaching model is built around three core pillars: Mind, Heart, and Gut. When aligned, these three form the foundation of long-term success — in football, school, and life.

🧠 Mind

Focus | Confidence | Awareness

In Football:

Decision making, vision, creativity

In School:

Emotional regulation, learning focus, academic resilience

In Life:

Self-reflection, critical thinking, clarity under pressure

💛 Heart

Character | Empathy | Passion

In Football:

Teamwork, leadership, accountability

In School:

Respect, kindness, community

In Life:

Emotional intelligence, self-belief, support for others

🔥 Gut

Drive | Grit | Action

In Football:

Work rate, bravery, intensity

In School:

Discipline, follow-through, consistent effort

In Life:

Resilience, delayed gratification, hustle mindset

This framework powers every InnerPerformance session — helping young people grow in strength across every area of their life.

👤 Meet the Team Behind the System

The Visionaries Revolutionising Youth Football Development

Mason Williams

🔷 Mason – Founder & Head Coach

Mason built InnerPerformance after seeing too many talented kids fall behind due to a lack of structured, holistic support. With the help of his uncle, a psychologist, he developed our signature approach: training the whole player, not just their feet.

"He's the one who makes sure your child isn't just getting better at football — they're growing as a person."
Visionary Leadership Holistic Approach Innovation Method
Josh

🔷 Josh – Co-Founder & Deputy Head Coach

Josh joined in late 2023 to help scale the systems, develop the coaching team, and ensure consistent delivery across schools and football sessions.

"He's the reason our sessions are structured, professional and results-driven — no matter who your child trains with."
Operational Expert Consistency Driver Quality Assurance

Our Coaching Team

Jack

🔷 Jack – Coach

Joined end of 2024. Works across schools and group sessions, known for his calm energy and consistent delivery.

Trust-building • Organisation • Adaptability
Patrick

🔷 Patrick – Goalkeeper Coach

Specialist in youth goalkeeper development with experience in schools and club sessions.

Position-specific coaching • Technical focus • Confidence building
Corey

🔷 Corey – Coach

An experienced coach with a background in grassroots football and youth development.

Creative drills • Player engagement • Rapport with young players
Jake

🔷 Jake – Coach

Brings academy coaching experience and strong local connections in Coventry's football scene.

Technical detail • High standards • Energy on pitch
Noah

🔷 Noah – Coach

Played in multiple academies growing up and now brings that insight to the next generation.

Understanding player pathways • Growth mindset • Mentorship
Luke

🔷 Luke – Coach

Semi-professional footballer and hands-on coach delivering high-quality sessions across age groups.

Match realism • Intensity • Player motivation

🔷 Dean – Goalkeeper Coach & Psychology Mentor

Former Leicester Academy goalkeeper with a deep understanding of the mental game. Brings a psychological edge to his keeper sessions.

Resilience coaching • High-level experience • Player mindset

Our Journey

From 1-to-1 sessions in Coventry to transforming youth football development across the region

2021

InnerPerformance was founded by Mason, who started by offering 1-to-1 football training sessions in Coventry. The goal was to provide a more structured, holistic way of helping young athletes grow both physically and mentally.

2022

The 1-to-1 side of the business grew steadily through word of mouth, and the first few local partnerships began forming. During this year, the foundations of the InnerPerformance mindset approach — focusing on the mind, heart, and gut — were developed.

2023

Josh joined InnerPerformance towards the end of the year as Deputy Head Coach & Operations Lead. Together, Mason and Josh began preparing to expand the business into schools and systemise the company for growth.

2024

This was a major year of expansion.

  • InnerPerformance entered its first schools: Stoke Heath Primary and Templars Primary, delivering social and emotional programmes
  • The InnerPerformance App prototype was launched and tested with athletes in the UK and abroad (including Brazil)
  • Jack joined as the first official coach
  • The company refined its school structure and coaching model

2025

InnerPerformance grew further across both schools and football.

  • Began delivering at Lyng Hall Secondary School
  • Expanded the coaching team with new coaches: Patrick, Corey, Jake, Noah, Ruben, and Dean
  • Officially launched group sessions (PitchBox) including Tots (3–6 yrs) and PDC (7–10 yrs)
  • Fully integrated the InnerPerformance App into both the football and school programmes
  • Official website launch and InnerPerformers Development Centre established

See Us In Action

Watch how we transform lives through our innovative coaching methods

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Ready to Transform Your Performance?

Join thousands who have unlocked their potential with Inner Performance

Start Your Journey

Whether you're an individual seeking personal transformation, a school looking to enhance student outcomes, or an organisation aiming for peak performance, we're here to guide you every step of the way.

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+44 7719504107

innerpk@tutanota.com

United Kingdom

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